Social Media Marketing (SMM)
Social media marketing is the use of social media platforms to connect with your audience to develop your brand, increase sales, and see growth in website traffic. This involves publishing relevant content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There is also a different range of social media management tools, which help your business grow with the help of social media.